DAY 2  |  11 AM

Discussion

In the history of film and television, product placement has proven itself to be a powerful, lucrative form of embedded marketing. Targeted advertising has further revolutionised marketing in the digital age. But not only AI may take advertising to the next level as leveraging user analytics and metadata is making targeted product placement and in-stream shopping a real possibility. Linking Metadata from Production to Distribution is enabling new ways of monetising content and could be the “next big thing” in business models, especially for platforms. This session discusses the technologies and business options behind the advertising of tomorrow. 

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