Design Thinking Meets Startups: A Case Study of the MTH Design Thinking Challenge

The Hasso Plattner Institute not only stands for excellent digital engineering, but is also considered a pioneer of Design Thinking worldwide. Design thinking helps both young and established companies, institutions, projects and initiatives to launch innovations agilely and effectively in the face of increasing complexity.

Start-ups in particular face major challenges: be it questions about their technical products, their target groups or the optimisation of internal processes. Design thinking provides clarity for the teams in a very compact and fast way. That is why start-ups from the MTH Potsdam network and the Digital Hub Initiative have the opportunity twice a year to take part in an MTH Design Thinking Challenge, which the MTH Accelerator organises together with HPI.

In this case study, HPI Academy Program Lead Samuel Tschepe will briefly introduce the topic of Design Thinking and show how start-ups, but also established companies, can benefit from it. Afterwards, the MTH start-ups nxtbase technologies and Klangchat will report on their individual challenges and how they have systematically developed solutions through the MTH Design Thinking Challenge.

The MTH Design Thinking Challenge is a joint initiative of the Hasso Plattner Institute and the HPI Academy. Funded by the Federal Ministry for Economic Affairs and Energy as part of the Digital Hub Initiative.