DAY 2 | 15:15
Talk
STAGE 2 / FX.CENTER CINEMA
Your Future Car and You:
MediaTech feast or work-life balance famine?
What happens if your car goes from means of transport to mobile entertainment centre or fully functional office-on-the-move? Maybe both? How we envisage individual transportation in 30 years’ time must be thought about, engaged with and designed for today.
But what do automobile manufacturers have to take into consideration: the customer, infrastructure - urban and rural - and the wider ecological impact are clearly key factors, but is that really all? How does this industry - one of the most critical to economies across the globe - plan to survive and be profitable in the future, if not by simply making and selling nicer-looking cars?
Steeped in the automobile world of the IAA and against the backdrop of the challenges facing major German auto manufacturers, our design expert will address these questions and come up with some surprising answers.
Speaker
